Our business is built around a simple proposition: offering consumers access to their cash in a friendly, safe and convenient location, and allowing all the benefits of this to flow directly back to the merchant hosting the ATM.
ATMs have become an integral part in many businesses because they offer multiple benefits to the merchant and consumer, including:
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INCREASED SALES |
An ATM is a revenue-generating tool as customers spend a large portion of the withdrawn cash on the premises. Depending on the nature of the business, this amount can be between 20-80% of the cash. An ATM is the most effective way to increase your customer’s spending power on your premises.
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INCREASED FOOTFALL |
Your premises becomes a destination simply because an ATM is hosted on site, thereby attracting increased footfall and patronage.
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CASH DEPOSIT FEE SAVINGS |
Treat the ATM as your own ‘mini-bank’ and recycle excess cash through the ATM, thereby saving on expensive bank deposit and cash handling fees. Whatever cash is dispensed by your ATM is reimbursed directly back into your nominated account without any fees.
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EARN REBATE INCOME
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We pay you a R1.00 rebate per ATM withdrawal. Your ATM is therefore a revenue-generating asset.
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REDUCE CREDIT &
DEBIT CARD FEES |
By promoting the use of cash in your business, you can reduce your credit and debit card processing fees, thereby also reducing cheque-related fraud, dishonoured cheques and credit card chargebacks. Some businesses choose to stop accepting credit cards completely when they host a Spark ATM and thereby achieve significant cost savings.
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REDUCE QUEUES AT COUNTERS |
By promoting the use of cash in your business, you can reduce the lengthy transaction times needed for debit and credit card payments. Every second saved at the counter equals more revenue for you business.
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LESS VISITS TO THE BANK
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By recycling most of your cash through the ATM, you can reduce the number of visits to the bank and amount of cash taken each time.
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CUSTOMER SERVICE |
Customers like to have access to their cash in a familiar, safe ATM environment. By providing your customers with this service, you will keep them satisfied, earn their loyalty and ensure they don’t go to your competitors for this service.
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IMPROVE YOUR IMAGE
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By providing a new and unique service to your customers (especially in an area where there is no current ATM.)
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MARKETING
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The ATM receipt and colour screen offers an ideal opportunity to promote your latest promotion or advertising campaign.
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The graphs below indicate how an ATM user spends more and visits a store more often than a non-ATM user:
* Statistical information obtained from Harris International Marketing Consumer Tracking Programme, Sept 2005.
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