ATMs have become an integral part in many businesses because they offer multiple benefits to the merchant and consumer, including:
- Increased Sales
An ATM is a revenue-generating tool as customers spend a large portion of the withdrawn cash on the premises. Depending on the nature of the business, this amount can be between 20-80% of the cash.
- Increased Footfall
Your premises become a destination simply because an ATM is hosted on site, thereby attracting increased footfall and patronage.
- Cash Deposit Fee Savings
Treat the ATM as your own ‘mini-bank’ and recycle excess cash through the ATM, thereby saving on expensive bank deposit and cash handling fees. Whatever cash is dispensed by your ATM is reimbursed directly back into your nominated account without any fees.
- Earn Rebate Income
We pay you a R1.00 rebate per ATM withdrawal. Your ATM is therefore a revenue-generating asset.
- Reduce Credit and Debit Card Fees
By promoting the use of cash in your business, you can reduce your credit and debit card processing fees, thereby also reducing cheque-related fraud, dishonored cheques and credit card charge-backs.
- Customer Service
Customers like to have access to their cash in a familiar, safe ATM environment. By providing your customers with this service, you will keep them satisfied, earn their loyalty and ensure they don’t go to your competitors for this service
The ATM receipt and colour screen offers an ideal opportunity to promote your latest promotion or advertising campaign
* Statistical information obtained from Harris International Marketing Consumer Tracking Programme.